{"id":199,"date":"2026-07-28T00:06:16","date_gmt":"2026-07-27T23:06:16","guid":{"rendered":"https:\/\/soulcraftstudios.co.uk\/?page_id=199"},"modified":"2026-07-31T19:35:01","modified_gmt":"2026-07-31T18:35:01","slug":"content-blogs","status":"publish","type":"page","link":"https:\/\/soulcraftstudios.co.uk\/index.php\/my-work\/content-blogs\/","title":{"rendered":"Content &#038; Blogs"},"content":{"rendered":"<style>.kb-row-layout-id199_ca8f17-5e > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id199_ca8f17-5e > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id199_ca8f17-5e > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-4xl, 8rem);padding-bottom:var(--global-kb-spacing-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id199_ca8f17-5e{background-image:url('http:\/\/soulcraftstudios.co.uk\/wp-content\/uploads\/2024\/02\/DSC04906-scaled.jpg');background-size:cover;background-position:49% 47%;background-attachment:fixed;background-repeat:no-repeat;}.kb-row-layout-id199_ca8f17-5e > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id199_ca8f17-5e{z-index:5;position:relative;}@media all and (max-width: 1024px), only screen and (min-device-width: 1024px) and (max-device-width: 1366px) and (-webkit-min-device-pixel-ratio: 2) and (hover: none){.kb-row-layout-id199_ca8f17-5e{background-attachment:scroll;}}@media all and (max-width: 1024px){.kb-row-layout-id199_ca8f17-5e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id199_ca8f17-5e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id199_ca8f17-5e alignfull has-theme-palette7-background-color kt-row-has-bg kt-jarallax wp-block-kadence-rowlayout\" data-img-position=\"49% 47%\" data-img-size=\"cover\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column199_b4cd8e-d1 > .kt-inside-inner-col,.kadence-column199_b4cd8e-d1 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column199_b4cd8e-d1 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column199_b4cd8e-d1 > .kt-inside-inner-col{flex-direction:column;}.kadence-column199_b4cd8e-d1 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column199_b4cd8e-d1 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column199_b4cd8e-d1{position:relative;}@media all and (max-width: 1024px){.kadence-column199_b4cd8e-d1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column199_b4cd8e-d1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column199_b4cd8e-d1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-spacer.kt-block-spacer-199_709f65-b3 .kt-block-spacer{height:6px;}.wp-block-kadence-spacer.kt-block-spacer-199_709f65-b3 .kt-divider{border-top-width:4px;border-top-color:var(--global-palette6, #718096);width:40px;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-199_709f65-b3\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading199_39d593-7d, .wp-block-kadence-advancedheading.kt-adv-heading199_39d593-7d[data-kb-block=\"kb-adv-heading199_39d593-7d\"]{padding-top:var(--global-kb-spacing-md, 2rem);margin-top:0px;text-align:center;font-size:var(--global-kb-font-size-xxl, 4rem);line-height:1.2;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading199_39d593-7d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading199_39d593-7d[data-kb-block=\"kb-adv-heading199_39d593-7d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading199_39d593-7d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading199_39d593-7d[data-kb-block=\"kb-adv-heading199_39d593-7d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading199_39d593-7d wp-block-kadence-advancedheading has-theme-palette-8-color has-text-color\" data-kb-block=\"kb-adv-heading199_39d593-7d\"><br><strong>Blogs &amp; Content Strategy<\/strong><\/h3>\n\n\n<style>.kt-svg-icons199_b3ab2c-ff .kt-svg-item-0 .kb-svg-icon-wrap{color:var(--global-palette4, #2D3748);font-size:50px;}.wp-block-kadence-icon.kt-svg-icons199_b3ab2c-ff{justify-content:center;}<\/style>\n<div class=\"wp-block-kadence-icon kt-svg-icons kt-svg-icons199_b3ab2c-ff alignnone\"><style>.kt-svg-item-199_6fefc4-16 .kb-svg-icon-wrap, .kt-svg-style-stacked.kt-svg-item-199_6fefc4-16 .kb-svg-icon-wrap{color:var(--global-palette1, #3182CE);font-size:86px;margin-top:30px;margin-bottom:-80px;}.kt-svg-item-199_6fefc4-16:hover .kb-svg-icon-wrap{color:var(--global-palette1, #3182CE);}<\/style>\n<div class=\"wp-block-kadence-single-icon kt-svg-style-default kt-svg-icon-wrap kt-svg-item-199_6fefc4-16\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_caret-down\"><svg viewBox=\"0 0 320 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z\"\/><\/svg><\/span><\/div>\n<\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\" style=\"padding-right:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\"><br><\/p>\n\n\n<style>.kadence-column199_41c6de-77 > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kadence-column199_41c6de-77 > .kt-inside-inner-col,.kadence-column199_41c6de-77 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column199_41c6de-77 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column199_41c6de-77 > .kt-inside-inner-col{flex-direction:column;}.kadence-column199_41c6de-77 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column199_41c6de-77 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column199_41c6de-77{position:relative;}@media all and (max-width: 1024px){.kadence-column199_41c6de-77 > .kt-inside-inner-col{padding-right:0px;padding-left:0px;flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column199_41c6de-77 > .kt-inside-inner-col{padding-right:0px;padding-left:0px;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column199_41c6de-77\"><div class=\"kt-inside-inner-col\">\n<p class=\"wp-block-paragraph\">Every blog I write starts with keyword research and search intent and ends with a piece that works organically across multiple channels. I produce 2\u20134 long form blogs per month at approximately 1,500 words each, publishing directly to wordpress and repurposing each piece into Pinterest pins, Instagram stories and social posts to maximise reach and commercial impact.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\" style=\"padding-right:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-6ccd52e3 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-theme-palette-1-color has-text-color has-link-color wp-elements-25dc66f1d6ba688d9ca663047aeea9aa\"><strong>My content process:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keyword research, previously used GSC, SEMrush Ahrefs to identify search opportunities and content gaps<\/li>\n\n\n\n<li>Long form blog writing &#8211; informative, on-brand and structured for both readers and search engines<\/li>\n\n\n\n<li>On-page SEO &#8211; title tags, meta descriptions, heading structure and internal linking throughout<\/li>\n\n\n\n<li>Internal linking strategy to support site architecture and keep users engaged<\/li>\n\n\n\n<li>Evergreen content auditing and refreshing to protect and improve rankings over time<\/li>\n\n\n\n<li>Original photography and a curated image library mean visual content is never generic or stock-heavy<\/li>\n\n\n\n<li>Strategic repurposing &#8211; each blog becomes Pinterest pins, stories and social posts<\/li>\n\n\n\n<li>Category management and content tagging directly within wordpress.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Email Marketing <\/h2>\n\n\n\n<p class=\"has-theme-palette-3-color has-text-color has-link-color wp-elements-1d6f7b6bb8e60436520bd71d2ac115c4 wp-block-paragraph\">Email marketing sits alongside content strategy but demands its own thinking &#8211; a different rhythm, a different relationship with the reader and a different measure of success.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I have experience in the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>campaign strategy, copywriting and design <\/li>\n\n\n\n<li>Contact list management and audience segmentation<\/li>\n\n\n\n<li>Campaign scheduling and delivery via Klaviyo and Mailchimp<\/li>\n\n\n\n<li>Post-send performance analysis &#8211; open rates, click rates bounce rates and revenue attribution<\/li>\n\n\n\n<li>Campaign content aligned to blog and social activity for a consistent cross-channel message<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-theme-palette-1-color has-text-color has-link-color wp-elements-45f39522189de84173c491fecfedce8a\">Working Examples<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Work produced during my time as a Freelance Digital Marketing Consultant for Westminster Stone &#8211; all content linked is publicly available on their website.<\/p>\n\n\n<style>.kt-accordion-id199_6c3fbb-bf .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:10px;}.kt-accordion-id199_6c3fbb-bf .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;background:#ffffff;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id199_6c3fbb-bf > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top:1px solid #eeeeee;border-right:1px solid #eeeeee;border-bottom:1px solid #eeeeee;border-left:2px solid #eeeeee;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;color:#444444;padding-top:14px;padding-right:16px;padding-bottom:14px;padding-left:16px;}.kt-accordion-id199_6c3fbb-bf:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id199_6c3fbb-bf:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:before{background:#444444;}.kt-accordion-id199_6c3fbb-bf:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger{background:#444444;}.kt-accordion-id199_6c3fbb-bf:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id199_6c3fbb-bf:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:before{background:#ffffff;}.kt-accordion-id199_6c3fbb-bf > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id199_6c3fbb-bf .kt-blocks-accordion-header:focus-visible{color:#444444;background:#ffffff;border-top-color:#878787;border-top-style:solid;border-right-color:#878787;border-right-style:solid;border-bottom-color:#878787;border-bottom-style:solid;border-left-color:#878787;border-left-style:solid;}.kt-accordion-id199_6c3fbb-bf:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id199_6c3fbb-bf:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id199_6c3fbb-bf:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion--visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id199_6c3fbb-bf:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:#444444;}.kt-accordion-id199_6c3fbb-bf:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger, body:not(.hide-focus-outline) .kt-accordion-id199_6c3fbb-bf:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger{background:#444444;}.kt-accordion-id199_6c3fbb-bf:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id199_6c3fbb-bf:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id199_6c3fbb-bf:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id199_6c3fbb-bf:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:#ffffff;}.kt-accordion-id199_6c3fbb-bf .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id199_6c3fbb-bf > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{color:#444444;background:#ffffff;border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}.kt-accordion-id199_6c3fbb-bf:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id199_6c3fbb-bf:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:#444444;}.kt-accordion-id199_6c3fbb-bf:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger{background:#444444;}.kt-accordion-id199_6c3fbb-bf:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id199_6c3fbb-bf:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:#ffffff;}@media all and (max-width: 1024px){.kt-accordion-id199_6c3fbb-bf .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;}}@media all and (max-width: 1024px){.kt-accordion-id199_6c3fbb-bf > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top:1px solid #eeeeee;border-right:1px solid #eeeeee;border-bottom:1px solid #eeeeee;border-left:2px solid #eeeeee;}}@media all and (max-width: 1024px){.kt-accordion-id199_6c3fbb-bf > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id199_6c3fbb-bf .kt-blocks-accordion-header:focus-visible{border-top-color:#878787;border-top-style:solid;border-right-color:#878787;border-right-style:solid;border-bottom-color:#878787;border-bottom-style:solid;border-left-color:#878787;border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id199_6c3fbb-bf .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id199_6c3fbb-bf > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}}@media all and (max-width: 767px){.kt-accordion-id199_6c3fbb-bf .kt-accordion-inner-wrap{display:block;}.kt-accordion-id199_6c3fbb-bf .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:10px;}.kt-accordion-id199_6c3fbb-bf .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;}.kt-accordion-id199_6c3fbb-bf > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top:1px solid #eeeeee;border-right:1px solid #eeeeee;border-bottom:1px solid #eeeeee;border-left:2px solid #eeeeee;}.kt-accordion-id199_6c3fbb-bf > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id199_6c3fbb-bf .kt-blocks-accordion-header:focus-visible{border-top-color:#878787;border-top-style:solid;border-right-color:#878787;border-right-style:solid;border-bottom-color:#878787;border-bottom-style:solid;border-left-color:#878787;border-left-style:solid;}.kt-accordion-id199_6c3fbb-bf .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id199_6c3fbb-bf > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id199_6c3fbb-bf kt-accordion-has-4-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"0\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane199_c62743-65\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Example &#8211; <strong>Blog<\/strong>  <\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<h3 class=\"wp-block-heading has-theme-palette-1-color has-text-color has-link-color wp-elements-0a1edf7df0a7b6b2bb39bf24811540b7\"><strong>Chelsea Flower Show 2026: Garden Paving Trends to Inspire Your Outdoor Space<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-group\" style=\"padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-8326be0e wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\"><strong>The brief:<\/strong> Chelsea Flower Show generates enormous search traffic every year &#8211; designers, homeowners and garden enthusiasts all searching for inspiration from the world&#8217;s most famous garden event. This blog was written to capture that intent at exactly the right moment, positioning the brand as a trusted voice in the conversation.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-b9e7fbce wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>What I did<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Used researched keyword opportunities around Chelsea Flower Show 2026 garden trends<\/li>\n\n\n\n<li>Structured the blog around three distinct trend angles &#8211; Brick Pavers &amp; Sets, Reclaimed Stone and Contrasting Paving &#8211; giving it breadth and multiple entry points for different search queries<\/li>\n\n\n\n<li>Wove in expert commentary and product recommendations naturally throughout each section<\/li>\n\n\n\n<li>Included strong CTAs and internal links to relevant product pages to support conversion<\/li>\n\n\n\n<li>Repurposed key sections into Pinterest pins and Instagram content to extend the reach of the piece<\/li>\n\n\n\n<li>The blog also incorporates live event content and photography created on the day<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/soulcraftstudios.co.uk\/wp-content\/uploads\/2026\/07\/5-edited.png\" alt=\"\" class=\"wp-image-416\" style=\"width:393px;height:auto\" srcset=\"https:\/\/soulcraftstudios.co.uk\/wp-content\/uploads\/2026\/07\/5-edited.png 1000w, https:\/\/soulcraftstudios.co.uk\/wp-content\/uploads\/2026\/07\/5-edited-300x300.png 300w, https:\/\/soulcraftstudios.co.uk\/wp-content\/uploads\/2026\/07\/5-edited-150x150.png 150w, https:\/\/soulcraftstudios.co.uk\/wp-content\/uploads\/2026\/07\/5-edited-768x768.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Why it works:<\/strong>:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s timely, authoritative and commercially driven without feeling like a product page. It serves the reader genuinely &#8211; giving them real trend insight and design inspiration, while naturally guiding them toward products. That balance is what makes SEO content actually convert.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.westminsterstone.com\/inspiration\/chelsea-flower-show-2026-garden-paving-trends-to-inspire-your-outdoor-space\" target=\"_blank\" rel=\"noreferrer noopener\">Read full blog here<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-2 kt-pane199_f2659d-7b\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Example &#8211; Case Study <\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<h3 class=\"wp-block-heading has-theme-palette-1-color has-text-color has-link-color wp-elements-b7030d03f27cc8640dea26af7ae04e04\"><strong>Garden Inspiration: Behind the scenes with Dick and Angel Strawbridge at The Chateau<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-group\" style=\"padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-8326be0e wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\">Dick and Angel Strawbridge &#8211; stars of Channel 4&#8217;s beloved series Escape to the Chateau chose National Trust Hidcote Flagstones and Yorkstone Paving for the renovation of their stunning 19th century French chateau. With millions of loyal followers and enormous brand reach, this was an opportunity to create content that went far beyond a standard customer case study.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The goal was to turn an existing customer relationship into a high-impact editorial piece &#8211; a behind the scenes interview that would resonate with Dick and Angel&#8217;s devoted audience, drive significant organic traffic and cement the brand&#8217;s association with premium heritage restoration at the highest profile level.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-b9e7fbce wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>What I did<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Developed the editorial angle &#8211; a behind the scenes interview format that felt personal and exclusive rather than promotional, giving readers genuine access to Dick and Angel&#8217;s story and thoughts<\/li>\n\n\n\n<li>Structured the piece to serve multiple search audiences simultaneously &#8211; Escape to the Chateau fans, heritage property owners, period restoration enthusiasts and garden design inspiration seekers<\/li>\n\n\n\n<li>Wove product references naturally throughout the narrative &#8211; the Hidcote Flagstones arriving at the chateau in Season 6, the Yorkstone walled garden pathway &#8211; without the piece ever feeling like an advertisement<\/li>\n\n\n\n<li>Captured and incorporated direct quotes from both Dick and Angel &#8211; including Angel&#8217;s line: &#8216;your paving matches everything&#8230; you have managed to create something modern yet old and it&#8217;s just genius&#8217; &#8211; giving the content genuine authority and warmth<\/li>\n\n\n\n<li>Connected two family-run businesses with a shared passion for restoration and legacy &#8211; a narrative angle that resonated deeply with the audience of both brands<\/li>\n\n\n\n<li>Included product credits and internal links throughout to drive traffic directly to relevant product pages<\/li>\n\n\n\n<li>Repurposed key quotes and imagery across social media and Pinterest to extend the reach of the piece significantly beyond organic search<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Why it works:<\/strong>:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The most powerful marketing content doesn&#8217;t feel like marketing. This piece works because it leads with a genuinely compelling story &#8211; two people renovating a French chateau, building a legacy for their family, running a business &#8211; and lets the product find its natural place within that story rather than forcing it to the front.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dick and Angel&#8217;s audience is enormous, engaged and highly aligned with the brand&#8217;s target customer &#8211; heritage property owners and restoration enthusiasts who care about quality, provenance and the story behind what they buy. That alignment made this piece exceptionally valuable &#8211; every reader was a potential customer.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.westminsterstone.com\/inspiration\/garden-inspiration-behind-the-scenes-with-dick-angel-strawbridge-at-the-chateau\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read full blog here<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane199_bf96bd-1e\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Example &#8211; Email Marketing <\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<h3 class=\"wp-block-heading has-theme-palette-1-color has-text-color has-link-color wp-elements-d5897ed783d8f3383ec5d039e93df884\"><strong><br><strong>Drought-Tolerant Courtyard Garden Ideas Inspired by the Blue Diamond Chelsea Show Garden<\/strong><\/strong><\/h3>\n\n\n\n<div class=\"wp-block-group\" style=\"padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-8326be0e wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\"><strong>The brief:<\/strong> Blue Diamond are one of the UK&#8217;s leading garden centre groups &#8211; a significant B2B relationship worth maintaining and building on. This blog was created to leverage their Chelsea presence while targeting the growing search interest in drought-tolerant gardening, a topic with strong seasonal and climate-driven momentum.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-b9e7fbce wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>What I did<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Used the Blue Diamond Chelsea Show Garden as the editorial hook &#8211; making the content timely and newsworthy<\/li>\n\n\n\n<li>Structured the piece to serve multiple audience types &#8211; those inspired by Chelsea, those researching drought-tolerant planting and those actively looking for paving solutions<\/li>\n\n\n\n<li>Integrated product recommendations naturally throughout the design sections<\/li>\n\n\n\n<li>Included practical, actionable advice to give the piece genuine editorial value beyond promotion<\/li>\n\n\n\n<li>Strengthened the B2B relationship by giving Blue Diamond meaningful brand coverage<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Why it works:<\/strong>:<br>It demonstrates that content can serve multiple strategic goals simultaneously particularly B2B relationship management and product conversion &#8211; without any one of them feeling forced. This is the kind of joined-up content thinking that creates real commercial value.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"513\" height=\"1024\" src=\"https:\/\/soulcraftstudios.co.uk\/wp-content\/uploads\/2026\/07\/email-bd-513x1024.jpg\" alt=\"\" class=\"wp-image-435\" style=\"aspect-ratio:0.5009718779535282;width:325px;height:auto\" srcset=\"https:\/\/soulcraftstudios.co.uk\/wp-content\/uploads\/2026\/07\/email-bd-513x1024.jpg 513w, https:\/\/soulcraftstudios.co.uk\/wp-content\/uploads\/2026\/07\/email-bd-150x300.jpg 150w, https:\/\/soulcraftstudios.co.uk\/wp-content\/uploads\/2026\/07\/email-bd.jpg 532w\" sizes=\"(max-width: 513px) 100vw, 513px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Blogs &amp; Content Strategy Every blog I write starts with keyword research and search intent and ends with a piece that works organically across multiple channels. I produce 2\u20134 long form blogs per month at approximately 1,500 words each, publishing directly to wordpress and repurposing each piece into Pinterest pins, Instagram stories and social posts&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":193,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-199","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Content &amp; Blogs - Soulcraft<\/title>\n<meta name=\"description\" content=\"Content, blog and email marketing portfolio -SEO informed long form blogs, repurposed content strategy and monthly email campaigns via Klaviyo and Mailchimp\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/soulcraftstudios.co.uk\/index.php\/my-work\/content-blogs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content &amp; 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