{"id":201,"date":"2026-07-28T00:06:16","date_gmt":"2026-07-27T23:06:16","guid":{"rendered":"https:\/\/soulcraftstudios.co.uk\/?page_id=201"},"modified":"2026-08-16T22:08:48","modified_gmt":"2026-08-16T21:08:48","slug":"brand-campaigns","status":"publish","type":"page","link":"https:\/\/soulcraftstudios.co.uk\/index.php\/my-work\/brand-campaigns\/","title":{"rendered":"Brand &#038; Campaigns"},"content":{"rendered":"<style>.kb-row-layout-id201_d00b4b-c8 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id201_d00b4b-c8 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id201_d00b4b-c8 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-4xl, 8rem);padding-bottom:var(--global-kb-spacing-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id201_d00b4b-c8{background-image:url('http:\/\/soulcraftstudios.co.uk\/wp-content\/uploads\/2024\/02\/DSC04906-scaled.jpg');background-size:cover;background-position:52% 62%;background-attachment:fixed;background-repeat:no-repeat;}.kb-row-layout-id201_d00b4b-c8 > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id201_d00b4b-c8{z-index:5;position:relative;}@media all and (max-width: 1024px), only screen and (min-device-width: 1024px) and (max-device-width: 1366px) and (-webkit-min-device-pixel-ratio: 2) and (hover: none){.kb-row-layout-id201_d00b4b-c8{background-attachment:scroll;}}@media all and (max-width: 1024px){.kb-row-layout-id201_d00b4b-c8 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id201_d00b4b-c8 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id201_d00b4b-c8 alignfull has-theme-palette7-background-color kt-row-has-bg kt-jarallax wp-block-kadence-rowlayout\" data-img-position=\"52% 62%\" data-img-size=\"cover\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column201_53783e-40 > .kt-inside-inner-col,.kadence-column201_53783e-40 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column201_53783e-40 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column201_53783e-40 > .kt-inside-inner-col{flex-direction:column;}.kadence-column201_53783e-40 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column201_53783e-40 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column201_53783e-40{position:relative;}@media all and (max-width: 1024px){.kadence-column201_53783e-40 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column201_53783e-40 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column201_53783e-40\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-spacer.kt-block-spacer-201_d6259c-11 .kt-block-spacer{height:6px;}.wp-block-kadence-spacer.kt-block-spacer-201_d6259c-11 .kt-divider{border-top-width:4px;border-top-color:var(--global-palette6, #718096);width:40px;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-201_d6259c-11\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading201_b37bab-fa, .wp-block-kadence-advancedheading.kt-adv-heading201_b37bab-fa[data-kb-block=\"kb-adv-heading201_b37bab-fa\"]{padding-top:var(--global-kb-spacing-md, 2rem);margin-top:0px;text-align:center;font-size:var(--global-kb-font-size-xxl, 4rem);line-height:1.2;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading201_b37bab-fa mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading201_b37bab-fa[data-kb-block=\"kb-adv-heading201_b37bab-fa\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading201_b37bab-fa img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading201_b37bab-fa[data-kb-block=\"kb-adv-heading201_b37bab-fa\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading201_b37bab-fa wp-block-kadence-advancedheading has-theme-palette-8-color has-text-color\" data-kb-block=\"kb-adv-heading201_b37bab-fa\">Brands &amp; Campaigns <\/h3>\n\n\n<style>.kt-svg-icons201_86615c-00 .kt-svg-item-0 .kb-svg-icon-wrap{color:var(--global-palette4, #2D3748);font-size:50px;}.wp-block-kadence-icon.kt-svg-icons201_86615c-00{justify-content:center;}<\/style>\n<div class=\"wp-block-kadence-icon kt-svg-icons kt-svg-icons201_86615c-00 alignnone\"><style>.kt-svg-item-201_b928da-ad .kb-svg-icon-wrap, .kt-svg-style-stacked.kt-svg-item-201_b928da-ad .kb-svg-icon-wrap{color:var(--global-palette1, #3182CE);font-size:86px;margin-top:30px;margin-bottom:-80px;}.kt-svg-item-201_b928da-ad:hover .kb-svg-icon-wrap{color:var(--global-palette1, #3182CE);}<\/style>\n<div class=\"wp-block-kadence-single-icon kt-svg-style-default kt-svg-icon-wrap kt-svg-item-201_b928da-ad\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_caret-down\"><svg viewBox=\"0 0 320 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z\"\/><\/svg><\/span><\/div>\n<\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-theme-palette-3-color has-text-color has-link-color wp-elements-90cfbafb01d9377a35502eddd0edb28a\">Some of the work I&#8217;m most proud of sits beyond individual posts or blogs &#8211; it&#8217;s in the bigger picture. Brand partnerships that take months to build. Product launches that require coordination and care. Live events where everything has to come together in real time. This is that work.<\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-theme-palette-1-color has-text-color has-link-color wp-elements-7abe9d3a912572d0f89ba49a563d6a07\"><strong>Paid Influencer Programme<\/strong><\/h2>\n\n\n\n<div style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">I built a paid influencer programme entirely from scratch &#8211; creating the full system independently, from the initial outreach hierarchy and vetting process through to contracts, creative briefs, photography guidelines and ROI tracking via unique discount codes. At its peak I was managing up to four active paid partnerships per month, working with garden designers, landscapers and lifestyle influencers whose audiences aligned with the brand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-theme-palette-1-color has-text-color has-link-color wp-elements-9eee1cf6650ded9be233c9477789fd4f\">The programme included:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prospecting and vetting &#8211; identifying suitable partners based on audience quality, engagement and brand fit<\/li>\n\n\n\n<li>Commercial negotiation &#8211; agreeing paid partnership fees across different product lines with management<\/li>\n\n\n\n<li>Full contract drafting, sending and management<\/li>\n\n\n\n<li>Creative briefing &#8211; outreach templates, content briefs and photography guidelines created from scratch<\/li>\n\n\n\n<li>Content approval process &#8211; reviewing and signing off all influencer content before publishing<\/li>\n\n\n\n<li>ROI tracking &#8211; unique discount code used to attribute website sales directly to partnership, <\/li>\n\n\n\n<li>Case study creation and image management following each collaboration<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-theme-palette-1-color has-text-color has-link-color wp-elements-6c9c6bf259f52f5b8b0604e64ba68873\"><strong>From One Relationship &#8211; Five Pieces of Content<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Not every partnership starts with a pitch deck and a negotiation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This one started with a DM. A garden lifestyle creator with over 370,000 followers got in touch &#8211; she&#8217;d been using our paving at her period property and wanted to share it with her audience. We agreed a discount in exchange for content. She&#8217;d post honestly about her experience. I&#8217;d take what she created and make it work as hard as possible across every channel we had.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s what that looked like in practice.<\/p>\n\n\n\n<p class=\"has-theme-palette-1-color has-text-color has-link-color wp-elements-69849d4e37bf6058a1d32765507b3aa0 wp-block-paragraph\"><strong>The Brie<\/strong>f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before she started shooting I put together a creative brief &#8211; the visual style that would sit well alongside our existing content, the kinds of shots that would give me the most to work with later.<\/p>\n\n\n\n<p class=\"has-theme-palette-1-color has-text-color has-link-color wp-elements-9faabced491d75692f1f7e285b23daec wp-block-paragraph\"><strong>The Blog Case Study<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She sent over her videos, images and some notes about the project. I took those and turned them into a long form case study published on the website &#8211; her pool paving project, her period property, her words shaped into something that would also rank in search. The piece targeted people searching for natural stone paving solutions for older homes. Real project, real result, real SEO value.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link has-small-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/www.westminsterstone.com\/inspiration\/pool-paving-for-period-homes-honey-cathedral-limestone-tudor-clay-pavers\/\" style=\"border-style:none;border-width:0px;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px\">Read the Case Study<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"has-theme-palette-1-color has-text-color has-link-color wp-elements-2c1fdbf547e46c615f649fcd80ac6683 wp-block-paragraph\"><strong>The Reel and Social Post<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From her raw footage I edited an Instagram reel &#8211; cutting her clips into something that felt native to the brand without losing what made her content hers. It went out across Instagram and Facebook alongside a post that told the story without over-explaining it.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link has-small-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/soulcraftstudios.co.uk\/index.php\/my-work\/social-media-reels\/\">See the Reel<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"has-theme-palette-1-color has-text-color has-link-color wp-elements-51f769909715059007ce16626c8fd3a7 wp-block-paragraph\"><strong>The Pinterest Pin<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The blog and the best images went into a keyword-optimised Pinterest pin &#8211; built around the search terms people actually use when they&#8217;re planning a project like this. So they could find this pin, click through to the blog and land on the exact products used in the project.<\/p>\n\n\n\n<p class=\"has-theme-palette-1-color has-text-color has-link-color wp-elements-bc20e618102774743891dc5f2f79dbb6 wp-block-paragraph\"><strong>The Stories<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The strongest images became a series of Instagram stories &#8211; quick, visual, with a swipe-up to the blog and the product pages. A different format, a different audience behaviour, same content doing different work.<\/p>\n\n\n\n<p class=\"has-theme-palette-1-color has-text-color has-link-color wp-elements-72933e5deedc3798d794e5429560bbae wp-block-paragraph\"><strong>What this actually is<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One DM. One discount. Five pieces of content across four channels &#8211; each one serving a different purpose, reaching people at a different point in their decision.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That&#8217;s the bit I find most satisfying. Not any single piece of content on its own &#8211; but the way they connect. Blog for search. Reel for reach. Pinterest for intent. Stories for action. One project, one creator, one story told five different ways.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-theme-palette-1-color has-text-color has-link-color wp-elements-99424e5d1678c5aa787215106f374971\"><strong>B2B Brand Collaborations<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><br>I proactively developed and maintained B2B relationships with complementary brands, leading garden centres and industry contacts &#8211; identifying opportunities for product placement, brand association and collaborative content that extended reach into new and relevant audiences.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-theme-palette-1-color has-text-color has-link-color wp-elements-b57abd2b0efe09b0d5f92531a7868e36\"><strong>Events &amp; Trade Shows<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Some of the best brand moments happen in person. I&#8217;ve represented premium home and garden brands at some of the most prestigious events in the UK calendar &#8211; creating live content, networking with industry contacts and building relationships that extended well beyond the event itself.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-theme-palette-1-color has-text-color has-link-color wp-elements-9c1d98e064485c597c66ec197fed3967\"><strong>Chelsea Flower Show<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The world&#8217;s most famous flower show &#8211; and one of the most memorable content campaigns of my career. Live content created at Chelsea along with collaborated content generated 138,000 views, 3,300+ interactions, 850 profile visits and 440 link clicks &#8211; all organic, all from a single event.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-theme-palette-1-color has-text-color has-link-color wp-elements-2c05ed692b2d01401ed333b7befcb207\"><strong>Gardeners World Live<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Attended as brand representative &#8211; creating content, networking with industry contacts and building brand presence at one of the UK&#8217;s most loved gardening events.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-theme-palette-1-color has-text-color has-link-color wp-elements-201786d9863f320045d51a333a3ca466\"><strong>Glee 2022 &#8211; Birmingham NEC<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Worked the trade stand at Glee &#8211; one of the UK&#8217;s leading garden and outdoor living trade shows &#8211; engaging directly with buyers, garden centres and retail buyers.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-theme-palette-1-color has-text-color has-link-color wp-elements-eefee6106333b3fbf48212443540bba3\"><strong>Licensed Product Range Launches<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Working closely with a PR manager, I supported the planning and launch of two licensed product ranges for a premium home and garden brand. This involved managing the licensing requirements, developing launch communications across social media, email and content channels, and ensuring all activity upheld the standards and integrity of the licensing partnership throughout.<\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brands &amp; Campaigns Some of the work I&#8217;m most proud of sits beyond individual posts or blogs &#8211; it&#8217;s in the bigger picture. Brand partnerships that take months to build. Product launches that require coordination and care. Live events where everything has to come together in real time. This is that work. Paid Influencer Programme&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":193,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-201","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand &amp; Campaigns - Soulcraft<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/soulcraftstudios.co.uk\/index.php\/my-work\/brand-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand &amp; Campaigns - Soulcraft\" \/>\n<meta property=\"og:description\" content=\"Brands &amp; Campaigns Some of the work I&#8217;m most proud of sits beyond individual posts or blogs &#8211; it&#8217;s in the bigger picture. Brand partnerships that take months to build. Product launches that require coordination and care. Live events where everything has to come together in real time. This is that work. 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