{"id":201,"date":"2026-07-28T00:06:16","date_gmt":"2026-07-27T23:06:16","guid":{"rendered":"https:\/\/soulcraftstudios.co.uk\/?page_id=201"},"modified":"2026-08-02T20:55:26","modified_gmt":"2026-08-02T19:55:26","slug":"brand-campaigns","status":"publish","type":"page","link":"https:\/\/soulcraftstudios.co.uk\/index.php\/my-work\/brand-campaigns\/","title":{"rendered":"Brand &#038; Campaigns"},"content":{"rendered":"<style>.kb-row-layout-id201_d00b4b-c8 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id201_d00b4b-c8 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id201_d00b4b-c8 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-4xl, 8rem);padding-bottom:var(--global-kb-spacing-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id201_d00b4b-c8{background-image:url('http:\/\/soulcraftstudios.co.uk\/wp-content\/uploads\/2024\/02\/DSC04906-scaled.jpg');background-size:cover;background-position:52% 62%;background-attachment:fixed;background-repeat:no-repeat;}.kb-row-layout-id201_d00b4b-c8 > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id201_d00b4b-c8{z-index:5;position:relative;}@media all and (max-width: 1024px), only screen and (min-device-width: 1024px) and (max-device-width: 1366px) and (-webkit-min-device-pixel-ratio: 2) and (hover: none){.kb-row-layout-id201_d00b4b-c8{background-attachment:scroll;}}@media all and (max-width: 1024px){.kb-row-layout-id201_d00b4b-c8 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id201_d00b4b-c8 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id201_d00b4b-c8 alignfull has-theme-palette7-background-color kt-row-has-bg kt-jarallax wp-block-kadence-rowlayout\" data-img-position=\"52% 62%\" data-img-size=\"cover\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column201_53783e-40 > .kt-inside-inner-col,.kadence-column201_53783e-40 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column201_53783e-40 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column201_53783e-40 > .kt-inside-inner-col{flex-direction:column;}.kadence-column201_53783e-40 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column201_53783e-40 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column201_53783e-40{position:relative;}@media all and (max-width: 1024px){.kadence-column201_53783e-40 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column201_53783e-40 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column201_53783e-40\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-spacer.kt-block-spacer-201_d6259c-11 .kt-block-spacer{height:6px;}.wp-block-kadence-spacer.kt-block-spacer-201_d6259c-11 .kt-divider{border-top-width:4px;border-top-color:var(--global-palette6, #718096);width:40px;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-201_d6259c-11\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading201_b37bab-fa, .wp-block-kadence-advancedheading.kt-adv-heading201_b37bab-fa[data-kb-block=\"kb-adv-heading201_b37bab-fa\"]{padding-top:var(--global-kb-spacing-md, 2rem);margin-top:0px;text-align:center;font-size:var(--global-kb-font-size-xxl, 4rem);line-height:1.2;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading201_b37bab-fa mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading201_b37bab-fa[data-kb-block=\"kb-adv-heading201_b37bab-fa\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading201_b37bab-fa img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading201_b37bab-fa[data-kb-block=\"kb-adv-heading201_b37bab-fa\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading201_b37bab-fa wp-block-kadence-advancedheading has-theme-palette-8-color has-text-color\" data-kb-block=\"kb-adv-heading201_b37bab-fa\">Brands &amp; Campaigns <\/h3>\n\n\n<style>.kt-svg-icons201_86615c-00 .kt-svg-item-0 .kb-svg-icon-wrap{color:var(--global-palette4, #2D3748);font-size:50px;}.wp-block-kadence-icon.kt-svg-icons201_86615c-00{justify-content:center;}<\/style>\n<div class=\"wp-block-kadence-icon kt-svg-icons kt-svg-icons201_86615c-00 alignnone\"><style>.kt-svg-item-201_b928da-ad .kb-svg-icon-wrap, .kt-svg-style-stacked.kt-svg-item-201_b928da-ad .kb-svg-icon-wrap{color:var(--global-palette1, #3182CE);font-size:86px;margin-top:30px;margin-bottom:-80px;}.kt-svg-item-201_b928da-ad:hover .kb-svg-icon-wrap{color:var(--global-palette1, #3182CE);}<\/style>\n<div class=\"wp-block-kadence-single-icon kt-svg-style-default kt-svg-icon-wrap kt-svg-item-201_b928da-ad\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_caret-down\"><svg viewBox=\"0 0 320 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z\"\/><\/svg><\/span><\/div>\n<\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-theme-palette-3-color has-text-color has-link-color wp-elements-90cfbafb01d9377a35502eddd0edb28a\">Some of the work I&#8217;m most proud of sits beyond individual posts or blogs &#8211; it&#8217;s in the bigger picture. Brand partnerships that take months to build. Product launches that require coordination and care. Live events where everything has to come together in real time. This is that work.<\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-theme-palette-1-color has-text-color has-link-color wp-elements-7abe9d3a912572d0f89ba49a563d6a07\"><strong>Paid Influencer Programme<\/strong><\/h2>\n\n\n\n<div style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">I built a paid influencer programme entirely from scratch &#8211; creating the full system independently, from the initial outreach hierarchy and vetting process through to contracts, creative briefs, photography guidelines and ROI tracking via unique discount codes. At its peak I was managing up to four active paid partnerships per month, working with garden designers, landscapers and lifestyle influencers whose audiences aligned with the brand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-theme-palette-1-color has-text-color has-link-color wp-elements-9eee1cf6650ded9be233c9477789fd4f\">The programme included:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prospecting and vetting &#8211; identifying suitable partners based on audience quality, engagement and brand fit<\/li>\n\n\n\n<li>Commercial negotiation &#8211; agreeing paid partnership fees across different product lines with management<\/li>\n\n\n\n<li>Full contract drafting, sending and management<\/li>\n\n\n\n<li>Creative briefing &#8211; outreach templates, content briefs and photography guidelines created from scratch<\/li>\n\n\n\n<li>Content approval process &#8211; reviewing and signing off all influencer content before publishing<\/li>\n\n\n\n<li>ROI tracking &#8211; unique discount code used to attribute website sales directly to partnership, <\/li>\n\n\n\n<li>Case study creation and image management following each collaboration<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-theme-palette-1-color has-text-color has-link-color wp-elements-99424e5d1678c5aa787215106f374971\"><strong>B2B Brand Collaborations<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><br>I proactively developed and maintained B2B relationships with complementary brands, leading garden centres and industry contacts &#8211; identifying opportunities for product placement, brand association and collaborative content that extended reach into new and relevant audiences.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-theme-palette-1-color has-text-color has-link-color wp-elements-b57abd2b0efe09b0d5f92531a7868e36\"><strong>Events &amp; Trade Shows<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Some of the best brand moments happen in person. I&#8217;ve represented premium home and garden brands at some of the most prestigious events in the UK calendar &#8211; creating live content, networking with industry contacts and building relationships that extended well beyond the event itself.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-theme-palette-1-color has-text-color has-link-color wp-elements-9c1d98e064485c597c66ec197fed3967\"><strong>Chelsea Flower Show<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The world&#8217;s most famous flower show &#8211; and one of the most memorable content campaigns of my career. Live content created at Chelsea along with collaborated content generated 138,000 views, 3,300+ interactions, 850 profile visits and 440 link clicks &#8211; all organic, all from a single event.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-theme-palette-1-color has-text-color has-link-color wp-elements-2c05ed692b2d01401ed333b7befcb207\"><strong>Gardeners World Live<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Attended as brand representative &#8211; creating content, networking with industry contacts and building brand presence at one of the UK&#8217;s most loved gardening events.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-theme-palette-1-color has-text-color has-link-color wp-elements-201786d9863f320045d51a333a3ca466\"><strong>Glee 2022 &#8211; Birmingham NEC<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Worked the trade stand at Glee &#8211; one of the UK&#8217;s leading garden and outdoor living trade shows &#8211; engaging directly with buyers, garden centres and retail buyers.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-theme-palette-1-color has-text-color has-link-color wp-elements-eefee6106333b3fbf48212443540bba3\"><strong>Licensed Product Range Launches<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Working closely with a PR manager, I supported the planning and launch of two licensed product ranges for a premium home and garden brand. This involved managing the licensing requirements, developing launch communications across social media, email and content channels, and ensuring all activity upheld the standards and integrity of the licensing partnership throughout.<\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brands &amp; Campaigns Some of the work I&#8217;m most proud of sits beyond individual posts or blogs &#8211; it&#8217;s in the bigger picture. Brand partnerships that take months to build. Product launches that require coordination and care. Live events where everything has to come together in real time. This is that work. Paid Influencer Programme&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":193,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-201","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand &amp; Campaigns - Soulcraft<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/soulcraftstudios.co.uk\/index.php\/my-work\/brand-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand &amp; Campaigns - Soulcraft\" \/>\n<meta property=\"og:description\" content=\"Brands &amp; Campaigns Some of the work I&#8217;m most proud of sits beyond individual posts or blogs &#8211; it&#8217;s in the bigger picture. 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