{"id":452,"date":"2026-07-31T20:05:36","date_gmt":"2026-07-31T19:05:36","guid":{"rendered":"https:\/\/soulcraftstudios.co.uk\/?page_id=452"},"modified":"2026-08-01T06:24:34","modified_gmt":"2026-08-01T05:24:34","slug":"seo-analytics-2","status":"publish","type":"page","link":"https:\/\/soulcraftstudios.co.uk\/index.php\/my-work\/seo-analytics-2\/","title":{"rendered":"SEO, Pinterest &amp; Analytics"},"content":{"rendered":"<style>.kb-row-layout-id452_7eb999-88 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id452_7eb999-88 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id452_7eb999-88 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-4xl, 8rem);padding-bottom:var(--global-kb-spacing-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id452_7eb999-88{background-image:url('http:\/\/soulcraftstudios.co.uk\/wp-content\/uploads\/2024\/02\/DSC04906-scaled.jpg');background-size:cover;background-position:43% 35%;background-attachment:fixed;background-repeat:no-repeat;}.kb-row-layout-id452_7eb999-88 > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id452_7eb999-88{z-index:5;position:relative;}@media all and (max-width: 1024px), only screen and (min-device-width: 1024px) and (max-device-width: 1366px) and (-webkit-min-device-pixel-ratio: 2) and (hover: none){.kb-row-layout-id452_7eb999-88{background-attachment:scroll;}}@media all and (max-width: 1024px){.kb-row-layout-id452_7eb999-88 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id452_7eb999-88 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id452_7eb999-88 alignfull has-theme-palette7-background-color kt-row-has-bg kt-jarallax wp-block-kadence-rowlayout\" data-img-position=\"43% 35%\" data-img-size=\"cover\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column452_86f7ff-13 > .kt-inside-inner-col,.kadence-column452_86f7ff-13 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column452_86f7ff-13 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column452_86f7ff-13 > .kt-inside-inner-col{flex-direction:column;}.kadence-column452_86f7ff-13 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column452_86f7ff-13 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column452_86f7ff-13{position:relative;}@media all and (max-width: 1024px){.kadence-column452_86f7ff-13 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column452_86f7ff-13 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column452_86f7ff-13\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-spacer.kt-block-spacer-452_373916-5f .kt-block-spacer{height:6px;}.wp-block-kadence-spacer.kt-block-spacer-452_373916-5f .kt-divider{border-top-width:4px;border-top-color:var(--global-palette6, #718096);width:40px;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-452_373916-5f\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading452_f79a3b-be, .wp-block-kadence-advancedheading.kt-adv-heading452_f79a3b-be[data-kb-block=\"kb-adv-heading452_f79a3b-be\"]{padding-top:var(--global-kb-spacing-md, 2rem);margin-top:0px;text-align:center;font-size:var(--global-kb-font-size-xxl, 4rem);line-height:1.2;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading452_f79a3b-be mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading452_f79a3b-be[data-kb-block=\"kb-adv-heading452_f79a3b-be\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading452_f79a3b-be img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading452_f79a3b-be[data-kb-block=\"kb-adv-heading452_f79a3b-be\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading452_f79a3b-be wp-block-kadence-advancedheading has-theme-palette-8-color has-text-color\" data-kb-block=\"kb-adv-heading452_f79a3b-be\">SEO, Pinterest &amp; Analytics<\/h3>\n\n\n<style>.kt-svg-icons452_35581c-53 .kt-svg-item-0 .kb-svg-icon-wrap{color:var(--global-palette4, #2D3748);font-size:50px;}.wp-block-kadence-icon.kt-svg-icons452_35581c-53{justify-content:center;}<\/style>\n<div class=\"wp-block-kadence-icon kt-svg-icons kt-svg-icons452_35581c-53 alignnone\"><style>.kt-svg-item-452_57ed3e-f6 .kb-svg-icon-wrap, .kt-svg-style-stacked.kt-svg-item-452_57ed3e-f6 .kb-svg-icon-wrap{color:var(--global-palette1, #3182CE);font-size:86px;margin-top:30px;margin-bottom:-80px;}.kt-svg-item-452_57ed3e-f6:hover .kb-svg-icon-wrap{color:var(--global-palette1, #3182CE);}<\/style>\n<div class=\"wp-block-kadence-single-icon kt-svg-style-default kt-svg-icon-wrap kt-svg-item-452_57ed3e-f6\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_caret-down\"><svg viewBox=\"0 0 320 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z\"\/><\/svg><\/span><\/div>\n<\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\"><br><\/h3>\n\n\n<style>.kadence-column452_fd93c7-af > .kt-inside-inner-col,.kadence-column452_fd93c7-af > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column452_fd93c7-af > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column452_fd93c7-af > .kt-inside-inner-col{flex-direction:column;}.kadence-column452_fd93c7-af > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column452_fd93c7-af > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column452_fd93c7-af{position:relative;}@media all and (max-width: 1024px){.kadence-column452_fd93c7-af > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column452_fd93c7-af > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column452_fd93c7-af\"><div class=\"kt-inside-inner-col\">\n<h3 class=\"wp-block-heading has-theme-palette-4-color has-text-color has-link-color wp-elements-8b9f92c1fd8861ca46d9b29017fb018a\"><strong>SEO informs everything I do &#8211; but it doesn&#8217;t drive everything I do. Some content is created to rank, some to build trust, some to strengthen community and some to capture a moment. Knowing which is which, and being able to execute each with equal intention, is key.<\/strong><\/h3>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-theme-palette-1-color has-text-color has-link-color wp-elements-a80099a9c9e649f9c8ac673805a175dc\"><strong>SEO &amp; Site Structure<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Creative work without data is just guessing. I approach SEO, as the foundation that makes everything else more effective &#8211; using data to inform content decisions, site structure to support user experience, and performance reporting to understand what&#8217;s working and why.<\/p>\n\n\n<style>.kt-accordion-id452_f3525f-e2 .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:8px;}.kt-accordion-id452_f3525f-e2 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;background:#ffffff;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id452_f3525f-e2 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;color:var(--global-palette1, #3182CE);padding-top:14px;padding-right:10px;padding-bottom:6px;padding-left:16px;}.kt-accordion-id452_f3525f-e2:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id452_f3525f-e2:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette1, #3182CE);}.kt-accordion-id452_f3525f-e2:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger{background:var(--global-palette1, #3182CE);}.kt-accordion-id452_f3525f-e2:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id452_f3525f-e2:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:before{background:#ffffff;}.kt-accordion-id452_f3525f-e2 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id452_f3525f-e2 .kt-blocks-accordion-header:focus-visible{color:#444444;background:#ffffff;border-top-color:#474747;border-top-style:solid;border-right-color:#474747;border-right-style:solid;border-bottom-color:#474747;border-bottom-style:solid;border-left-color:#474747;border-left-style:solid;}.kt-accordion-id452_f3525f-e2:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id452_f3525f-e2:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id452_f3525f-e2:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion--visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id452_f3525f-e2:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:#444444;}.kt-accordion-id452_f3525f-e2:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger, body:not(.hide-focus-outline) .kt-accordion-id452_f3525f-e2:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger{background:#444444;}.kt-accordion-id452_f3525f-e2:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id452_f3525f-e2:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id452_f3525f-e2:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id452_f3525f-e2:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:#ffffff;}.kt-accordion-id452_f3525f-e2 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id452_f3525f-e2 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{color:#333333;background:#ffffff;border-top-color:#0e9cd1;border-top-style:solid;border-right-color:#0e9cd1;border-right-style:solid;border-bottom-color:#0e9cd1;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}.kt-accordion-id452_f3525f-e2:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id452_f3525f-e2:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:#333333;}.kt-accordion-id452_f3525f-e2:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger{background:#333333;}.kt-accordion-id452_f3525f-e2:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id452_f3525f-e2:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:#ffffff;}@media all and (max-width: 1024px){.kt-accordion-id452_f3525f-e2 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}}@media all and (max-width: 1024px){.kt-accordion-id452_f3525f-e2 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id452_f3525f-e2 .kt-blocks-accordion-header:focus-visible{border-top-color:#474747;border-top-style:solid;border-right-color:#474747;border-right-style:solid;border-bottom-color:#474747;border-bottom-style:solid;border-left-color:#474747;border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id452_f3525f-e2 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id452_f3525f-e2 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#0e9cd1;border-top-style:solid;border-right-color:#0e9cd1;border-right-style:solid;border-bottom-color:#0e9cd1;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}}@media all and (max-width: 767px){.kt-accordion-id452_f3525f-e2 .kt-accordion-inner-wrap{display:block;}.kt-accordion-id452_f3525f-e2 .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:8px;}.kt-accordion-id452_f3525f-e2 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}.kt-accordion-id452_f3525f-e2 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id452_f3525f-e2 .kt-blocks-accordion-header:focus-visible{border-top-color:#474747;border-top-style:solid;border-right-color:#474747;border-right-style:solid;border-bottom-color:#474747;border-bottom-style:solid;border-left-color:#474747;border-left-style:solid;}.kt-accordion-id452_f3525f-e2 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id452_f3525f-e2 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#0e9cd1;border-top-style:solid;border-right-color:#0e9cd1;border-right-style:solid;border-bottom-color:#0e9cd1;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id452_f3525f-e2 kt-accordion-has-2-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-none kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"0\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane452_439994-5f\"><h3 class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>My SEO approach<\/strong><\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowDown kt-btn-side-right\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><line x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\/><polyline points=\"19 12 12 19 5 12\"\/><\/svg><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/h3><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<ul class=\"wp-block-list\">\n<li>Keyword research and search intent analysis &#8211; SEMrush and Surfer SEO<\/li>\n\n\n\n<li>On-page SEO &#8211; title tags, meta descriptions, heading structure and internal linking<\/li>\n\n\n\n<li>Site structure and navigation management &#8211; menus, category architecture and content taxonomy built directly within wordpress platforms<\/li>\n\n\n\n<li>Yoast SEO &#8211; seven years active use for on-page optimisation, schema markup, XML sitemaps and technical SEO implementation<\/li>\n\n\n\n<li>Google Search Console (certified) &#8211; monitoring performance, crawl issues, indexing and search visibility<\/li>\n\n\n\n<li>Google Analytics &#8211; traffic analysis, user behaviour, conversion tracking and goal measurement<\/li>\n\n\n\n<li>Monthly SEO performance reporting with clear insights and actionable recommendations<\/li>\n\n\n\n<li>Evergreen content auditing and refreshing to protect rankings over time<\/li>\n\n\n\n<li>Cross-platform content repurposing to maximise organic reach and search equity<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-theme-palette-1-color has-text-color has-link-color wp-elements-2a8c9b11b43337caee1354eb7d8bffc5\"><strong>SEO in the Age of AI<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SEO in 2026 looks fundamentally different from SEO in 2020. Google\u2019s AI Overviews, the growth of zero-click behaviour, and the volume of AI-generated content have changed both how content is discovered and what it takes to stand out. In this environment, genuinely expert-led, original, human content becomes more important, not less. <\/p>\n\n\n<style>.kt-accordion-id452_624fd5-91 .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:8px;}.kt-accordion-id452_624fd5-91 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;background:#ffffff;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id452_624fd5-91 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top:0px solid #949494;border-right:0px solid #949494;border-bottom:4px solid var(--global-palette1, #3182CE);border-left:0px solid #949494;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;color:var(--global-palette1, #3182CE);padding-top:14px;padding-right:10px;padding-bottom:6px;padding-left:16px;}.kt-accordion-id452_624fd5-91:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id452_624fd5-91:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette1, #3182CE);}.kt-accordion-id452_624fd5-91:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( 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.kt-blocks-accordion-header:focus-visible{color:#444444;background:#ffffff;border-top-color:#474747;border-top-style:solid;border-right-color:#474747;border-right-style:solid;border-bottom-color:#474747;border-bottom-style:solid;border-left-color:#474747;border-left-style:solid;}.kt-accordion-id452_624fd5-91:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id452_624fd5-91:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id452_624fd5-91:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion--visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id452_624fd5-91:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:#444444;}.kt-accordion-id452_624fd5-91:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger, body:not(.hide-focus-outline) .kt-accordion-id452_624fd5-91:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger{background:#444444;}.kt-accordion-id452_624fd5-91:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id452_624fd5-91:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id452_624fd5-91:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id452_624fd5-91:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:#ffffff;}.kt-accordion-id452_624fd5-91 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.kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:#333333;}.kt-accordion-id452_624fd5-91:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger{background:#333333;}.kt-accordion-id452_624fd5-91:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id452_624fd5-91:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:#ffffff;}@media all and (max-width: 1024px){.kt-accordion-id452_624fd5-91 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}}@media all and (max-width: 1024px){.kt-accordion-id452_624fd5-91 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top:0px solid #949494;border-right:0px solid #949494;border-bottom:4px solid var(--global-palette1, #3182CE);border-left:0px solid #949494;}}@media all and (max-width: 1024px){.kt-accordion-id452_624fd5-91 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id452_624fd5-91 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.kt-accordion-pane:not(:first-child){margin-top:8px;}.kt-accordion-id452_624fd5-91 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}.kt-accordion-id452_624fd5-91 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top:0px solid #949494;border-right:0px solid #949494;border-bottom:4px solid var(--global-palette1, #3182CE);border-left:0px solid #949494;}.kt-accordion-id452_624fd5-91 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id452_624fd5-91 .kt-blocks-accordion-header:focus-visible{border-top-color:#474747;border-top-style:solid;border-right-color:#474747;border-right-style:solid;border-bottom-color:#474747;border-bottom-style:solid;border-left-color:#474747;border-left-style:solid;}.kt-accordion-id452_624fd5-91 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id452_624fd5-91 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#0e9cd1;border-top-style:solid;border-right-color:#0e9cd1;border-right-style:solid;border-bottom-color:#0e9cd1;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id452_624fd5-91 kt-accordion-has-2-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-none kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane452_da5f29-e6\"><h3 class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>How I&#8217;m adapting:<\/strong><\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowDown kt-btn-side-right\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><line x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\/><polyline points=\"19 12 12 19 5 12\"\/><\/svg><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/h3><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<ul class=\"wp-block-list\">\n<li>Prioritising E-E-A-T principles &#8211; Experience, Expertise, Authoritativeness and Trustworthiness &#8211; in each piece of content, because this is how Google evaluates quality in an AI-saturated landscape<\/li>\n\n\n\n<li>Structuring content to appear in featured snippets and AI Overview answers &#8211; using clear headings, concise answers and well-organised information architecture<\/li>\n\n\n\n<li>Focusing on genuinely expert-led content that AI cannot easily replicate &#8211; real event coverage, authentic customer stories, original photography and first-hand industry knowledge<\/li>\n\n\n\n<li>Using AI tools including Claude and Perplexity as part of my research workflow &#8211; understanding how AI surfaces information in response to search queries directly informs how I structure content<\/li>\n\n\n\n<li>Recognising that visual search channels like Pinterest are relatively protected from AI disruption &#8211; one of the reasons Pinterest organic performance has remained strong and commercially valuable<\/li>\n\n\n\n<li>Staying current through industry publications, SEO thought leaders and ongoing certification &#8211; including the SEMrush AI SEO course<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-theme-palette-1-color has-text-color has-link-color wp-elements-37e612fa7d1024f359063104f496552b\"><strong>Pinterest as a Visual Search Engine<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Most people think of Pinterest as a social media platform. It isn&#8217;t &#8211; it&#8217;s a visual search engine. And that distinction changes everything about how you approach it. Pinterest users are planners and researchers with high commercial intent. They&#8217;re not scrolling to be entertained &#8211; they&#8217;re searching for ideas, products and inspiration with the intention of acting on them. That makes Pinterest one of the most powerful organic channels for driving real, trackable revenue &#8211; if you know how to use it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-theme-palette-1-color has-text-color has-link-color wp-elements-6893029e99419bfa33ea46d0ddb4aeda\"><strong>How I approach Pinterest as SEO:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keyword research for Pinterest search &#8211; treating pin titles, descriptions and board names as SEO copy<\/li>\n\n\n\n<li>Content strategy built around search intent &#8211; what are people planning to buy or build?<\/li>\n\n\n\n<li>Repurposing blog content into keyword-optimised pins to drive traffic back to the website<\/li>\n\n\n\n<li>Trend analysis &#8211; using Pinterest Trends to inform content decisions ahead of seasonal demand<\/li>\n\n\n\n<li>Top performing content optimisation &#8211; regularly updating high-performing pins with fresh URLs and descriptions<\/li>\n\n\n\n<li>Board architecture &#8211; structuring boards as a category system that mirrors the site architecture, supporting both discoverability on Pinterest and SEO coherence across the wider digital presence<\/li>\n\n\n\n<li>Performance tracking &#8211; impressions, engagements, outbound clicks and revenue attribution monitored monthly<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-theme-palette-1-color has-text-color has-link-color wp-elements-f75edad27d92569e7d373b0cc67b43e6\"><strong>Pinterest Performance Results<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This was the result across one year of working with an ecommerce brand. Pinterest organic content attributed to over \u00a365,000 in direct revenue in a single year &#8211; with 95% of all Pinterest attributed revenue coming from organic content alone. No ad spend. Just strategy, keyword optimisation and consistent content creation.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li><strong>Over 500k <\/strong>&#8211; Peak monthly impressions<\/li>\n\n\n\n<li><strong>Over 22,000 &#8211; <\/strong>Peak monthly engagements<\/li>\n\n\n\n<li><strong>Over 4,800 &#8211; <\/strong>Peak monthly outbound clicks to website<\/li>\n\n\n\n<li><strong>3.1\u20134.5% &#8211; <\/strong>Consistent engagement rate across reporting period &#8211; industry average is typically 0.5\u20131%<\/li>\n\n\n\n<li><strong>Over 44,000 &#8211; <\/strong>Annual page visits to website attributed to Pinterest<\/li>\n\n\n\n<li><strong>Over \u00a365,000 &#8211; <\/strong>Annual organic revenue attributed to Pinterest content <\/li>\n\n\n\n<li><strong>Over \u00a3200 &#8211; <\/strong>Average order value of purchases attributed to Pinterest \u2014 demonstrating a high commercial intent audience<\/li>\n\n\n\n<li><strong>Nearly 300 &#8211; <\/strong>Purchasers tracked directly from Pinterest activity in one year<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"904\" height=\"678\" src=\"https:\/\/soulcraftstudios.co.uk\/wp-content\/uploads\/2026\/07\/pinterest-annual-analytics-edited-e1785527435590-edited.png\" alt=\"Seo, pinterest &amp; analytics \" class=\"wp-image-458\" style=\"aspect-ratio:0.856451967465377;width:434px;height:auto\" srcset=\"https:\/\/soulcraftstudios.co.uk\/wp-content\/uploads\/2026\/07\/pinterest-annual-analytics-edited-e1785527435590-edited.png 904w, https:\/\/soulcraftstudios.co.uk\/wp-content\/uploads\/2026\/07\/pinterest-annual-analytics-edited-e1785527435590-edited-300x225.png 300w, https:\/\/soulcraftstudios.co.uk\/wp-content\/uploads\/2026\/07\/pinterest-annual-analytics-edited-e1785527435590-edited-768x576.png 768w\" sizes=\"(max-width: 904px) 100vw, 904px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-theme-palette-1-color has-text-color has-link-color wp-elements-88d7b3dbf01ce41639c11e187258e921\"><strong>Web Platforms &amp; CMS<\/strong><\/h2>\n\n\n\n<p class=\"has-theme-palette-3-color has-text-color has-link-color wp-elements-9f0dcb959235df3aaca0a18be86b49c5 wp-block-paragraph\"><br>Understanding SEO at a technical level means understanding the platforms content lives on. I have built and managed WordPress websites independently for small business clients &#8211; including this portfolio site &#8211; as well as a WooCommerce ecommerce store for my own yoga business, <a href=\"https:\/\/hiddenlotusyoga.com\/classes\/\">Hidden Lotus Yoga<\/a>. This includes full site builds from scratch, hosting configuration, DNS management, domain setup, navigation architecture and content taxonomy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alongside this I have worked within Magento &#8211; one of the most widely used enterprise ecommerce platforms &#8211; editing and managing content, publishing blogs via the FishPig WordPress plugin, updating product pages and working within the site&#8217;s existing architecture. While I haven&#8217;t built in Magento seven years of hands-on content management within a live Magento ecommerce environment gives me a practical working knowledge of how the platform operates and how content decisions affect SEO performance within it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This combination &#8211; building in WordPress and working operationally in Magento &#8211; means I understand ecommerce CMS environments from both a build and a content management perspective.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-theme-palette-1-color has-text-color has-link-color wp-elements-215b7d34c63780669ea17fb060e2b20e\"><strong>Tools &amp; Certifications<\/strong><br><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google Search Console: <\/strong>Coursera Certified 2026<\/li>\n\n\n\n<li><strong>SEMrush: <\/strong>Use across keyword research, competitor analysis and performance tracking<\/li>\n\n\n\n<li><strong>Pinterest SEO &amp; Analytics: <\/strong>7 years of monthly performance tracking and reporting across multiple brands<\/li>\n\n\n\n<li>Yoast SEO \u2014 7 years<\/li>\n\n\n\n<li>Claude and Perplexity as AI research tools<\/li>\n\n\n\n<li><strong>Semrush AI SEO course<\/strong> &#8211; in progress<\/li>\n\n\n\n<li><strong>Google&#8217;s AI in Search<\/strong> &#8211; in progress<\/li>\n\n\n\n<li><strong>Google Analytics 4: <\/strong>Certification in progress &#8211; Google Skillshop<\/li>\n\n\n\n<li><strong>Google Ads: <\/strong>Certification in progress &#8211; Google Skillshop<\/li>\n\n\n\n<li><strong>Google Digital Garage: <\/strong>Certification in progress &#8211; Google Skillshop<\/li>\n\n\n\n<li><strong>Meta Blueprint: <\/strong>Digital Marketing Associate &#8211; in progress<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>SEO, Pinterest &amp; Analytics SEO informs everything I do &#8211; but it doesn&#8217;t drive everything I do. Some content is created to rank, some to build trust, some to strengthen community and some to capture a moment. Knowing which is which, and being able to execute each with equal intention, is key. 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