A little about me
I’m Sian – a digital marketing professional, former primary school teacher, yoga teacher and chronic creatrix
Curiosity has always been my compass
My career has taken a path that I think makes me genuinely different as a marketer. I started as a primary school teacher, specialising in science and working across KS1 and KS2 in both England and Wales.
Teaching gave me something that no marketing course could – a deep understanding of how to communicate clearly, adapt to different audiences and make complex things feel simple and accessible. I also worked with SEN pupils in both mainstream and 1-2-1 settings, which shaped the way I think about inclusive, human-centred communication.
In 2019 I transitioned into digital marketing and haven’t looked back. For the past seven years I’ve been the marketing resource for two premium brands in the home and garden sector – managing everything independently and remotely: Social media, content strategy, SEO optimised blogs, email marketing, paid media, influencer partnerships, brand collaborations, trade shows, PR support and monthly reporting.
Alongside all of this I’ve been running Hidden Lotus Yoga for over seven years – teaching, facilitating retreats and managing every aspect of the business independently. I’m a passionate advocate for getting outside in nature, organic and natural living, a forager, a grower of my own fruit and vegetables and someone who genuinely believes that the way we consume – food, media, products – matters.
I hold a 2:1 degree in Applied Psychology from Liverpool John Moores University, a PGCE from Edge Hill University, and I’m currently completing Google certifications in GA4, Google Ads and Google Digital Garage alongside Meta Blueprint training.
Some highlights I’m particularly proud of:
🌿 Creating and collaborating event content that generated 138,000 views, 3,300 interactions, 850 profile visits and 440 link clicks – organically.
🌿 Supporting the launch of two licensed product ranges in collaboration with a PR team – managing communications and ensuring brand integrity throughout.
🌿 Building a paid influencer programme from scratch – from outreach hierarchy and contracts to briefs, photography guides and ROI tracking via unique discount codes.
🌿 Representing brands at major UK trade shows including Glee, Futurescape, Chelsea Flower Show and Gardeners World Live.
🌿 Developing B2B relationships with complementary brands, garden designers, landscapers and industry contacts – proactively identifying collaboration opportunities.
🌿 Achieving peak monthly Pinterest impressions of 536k and Facebook organic reach of 366k across the reporting period and 6% engagment rate on reach across instagram.