Social Media & Reels
Social Media & Reels
Social media isn’t just about posting – it’s about building a presence that feels consistent, human and worth following.
For seven years I’ve managed Instagram, Facebook Pinterest and TikTok across brands, creating all content independently – from writing the copy and sourcing or creating imagery in canva, to filming and editing reels, building story templates and managing community engagement.
- Reels – filmed, directed and edited independently using LumaFusion and Edits
- Story templates – designed and managed for ongoing brand consistency
- Image sourcing, editing and art direction for all visual content
- Community engagement – responding, building relationships and growing audiences
- Weekly Pinterest management – pins created using canva, scheduled and optimised from organic and blog content
- Monthly performance reporting across all platforms
- Preiously created TikTok accounts, created and posted to it but on hold on request of client due to time and budget
- Used Hootsuite and iconosquare to schedule.
Performance Data
Organic social media performance data across Instagram, Facebook and Pinterest, tracked and reported monthly over three years. All content – including copy, imagery, reels, story templates and scheduling – was created and managed independently.
Examples of Home & Garden Reels
Filmed, edited and uploaded independently. I love playing with light and shadow, shallow focus, small details and finding the beauty in anything and everything. Editing video is something i love to do and take great pride in – whether thats footage im given or footage i’ve captured. Researching whats trending and creating takes on that, that fit the brand.
Examples of Meta Ads
Using clients imagery to create ken burns effect, adding branded audio, fonts and logos to market to different markets in the home and garden sector.
TikTok
TikTok rewards instinct – knowing what will stop someone mid-scroll, what format fits the moment and how to make a brand feel native to a platform rather than out of place on it.
I built a TikTok account from scratch for a premium home and garden brand – creating all content independently including ideation, filming, editing and posting. The account reached 1,000 followers and generated strong early traction before the brand decided to focus resource on Instagram and Facebook.
The standout result came from identifying a high profile brand connection and turning it into TikTok content – scripting the approach, executing it quickly and letting the story do the work. That single video generated 26,900 views – demonstrating how understanding both the brand and the platform creates content that genuinely travels.
Results:
- 1,005 followers built organically from scratch
- 26,900 views on a single video
- 14,400 views on a product showcase reel
- 3,578 views on a lifestyle POV reel
- 1,209 total likes across the account
Account paused by the brand to focus resource on Instagram and Facebook – results achieved during active management period.
Yoga, Nature and Wellbeing Reels
I love to create in my spare time too, especially when it involves my passions. Yoga, wellbeing and being in nature is and always has been a huge part of my life and capturing it brings me immense joy. For me, creating these type of videos is self expression, to bring to life how I view the world, a way to inspire, and an outlet to connect.